November 2017 - February 2018
Annotated desktop and mobile wireframes
1 UX designer
1 UX advisor
Confiant is a company that offers scanning and blocking of bad ads to their ad tech clients. The focus of this project was their blocking product. Confiant has been creating new features and adding them on to their MVP in a piecemeal manner. It was getting messy and with a growing list of clients, they wanted to clean up the product and ensure all elements worked together seamlessly.
Redesigning an existing product to highlight its strong features, eliminate the unused ones, and prepare it for future additions.
Streamlining data to facilitate and expedite client’s decision-making about bad ads. This was achieved this by reducing clutter, organizing features and navigation, and optimizing data visualization.
Activities and outputs: competitive analysis, framing the design challenge, stakeholder interviews, user interviews, synthesizing findings
Activities and outputs: task flows, sketching, lo-fi wireframes, interaction design, hi-fi wireframes
Activities and outputs: internal reviews with stakeholders, paper prototyping, annotations
As an outsider to this industry, my main goal was to decipher required data for decision-making and reduce task complexity. Client appreciated the exercise of rethinking their product were satisfied with where we landed at the conclusion of the contract.